BOLASECA S.A., is a company based in Murcia (Spain), that creates, produces and commercialises air humidity control gadgets on a global level.
However, the company nowadays is developing innovative products that question the name of the company: on one hand, to leave behind the initial territory of « drying the air », on the other, the innovative products need the support of a company that evoques these values.
The challenge :
– To create a naming that evoques an international and innovative company
– To create a corporate identity that supports this positioning.
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