Beveland wants to launch a Premium Dark Rum with a Denomination of Origin Fiji Islands, with the objective of enriching the alternatives of D.O. of the rum, and propose to the consumers and rum lovers a product manufacture in these so-called paradisiacal volcanic islands.
We’ve been asked to work on the creative thinking of this imaginary, and the creation of the design of this new rum, as well.
The challenge: Work on the imaginary of this new Premium rum with Fijian origins. This imaginary contemplates the creation of specific codes, typographies, icons, images that represent it.
Develop the design of this new rum:
– The design will be on a bottle with a unique & specific format.
– The aim is to:
– Reinforce the exotic differential spirit of this rum.
– To stress the Premium treatment that characterizes this origin.
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