Repostería Tradicional

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Repostería Tradicional

Dr. Oetker, leading German food brand with presence in over 45 countries, commercializes a wide range of frozen pizzas & snacks in Spain, as well as cake and baking mixes.

The challenge: For the launch of a new range of traditional cakes, the agency was asked to respect the new baking mix design grid and to create a specific identity for this family that would allow a clear differentiation of new products.

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