biManán Verde

Work

biManán Verde

The omnipresence of Cold Press juices, the fruits & vegetables mixed juice debut in the off trade channel or the DETOX diet followed by the mainstream publics evidence a deep change in the consumer, which is more receptive to find natural solutions and get back to a more sustainable and natural lifestyle.

biManán, the reference brand within the weight control category, has developed a concentrate made of 35 plan-based/green ingredients, capable of offering all the benefits that vegetables, fruits and plants provide, contributing to detoxification and weight loss.

The challenge: To suggest a design that is consistent with biManán, while transmitting a more pleasant and natural dimension, aligned with the expectations of the current consumer (vs biManán’s “Medical/cold/Diet” brand image)

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