Xavier Puche joins Little Buddha team as Head of Strategy – Iberia

Little Buddha has incorporated Xavier Puche with the aim of reinforcing the strategy team taking the lead of the Iberian team. Xavier will be responsable for Barcelona, Madrid, and Oporto teams, and will report to Xavier Santigosa, Chief Strategy Director.


ESADE Bachelor and MBA alumnus, Xavier has started his professional path in Marketing, as the rest of Little Buddha’s strategy team. After being Brand Manager at Maxxium managing brands like Absolut Vodka, Cointreau and Jaggermeister, Xavier took the plunge and started his path on consulting firms and brand design agencies like COLUMNA COLORS, LANDOR, CB’a DESIGN SOLUTIONS, and worked for 6 years as Client Service Director at COLEMAN CBX and SUMMA.


In parallel, Xavier cofounded LANZAME CAPITAL, the first Pledge Fund in Spain for Startup funding, activity he keeps as the founding partner and advisor, parallel to his career in Branding and allows him to have an insider view in the Startup world.

Bertrand Massanes, Little Buddha’s Managing partner comments: “I met Xavier some years ago and we’ve thought with Xavier Santigosa that he would be the perfect person to take the lead of our strategy team in Iberia. Xavier has the marketing background we need and a long background working for known branding, packaging and corporate identity agencies, and this enables him to understand our activities,  adding up strategic vision for our clients, and be a counsellor for our management in terms of a development strategy, talent identificaction and/ or team management.

“At Little Buddha I’ve got the fantastic challenge adding up value to brands, and offering adequate solutions to maximise this value, and along the team we will surely achieve it and we will keep being the brand design leaders”, adds up Xavier PUCHE, about his new professional challenge.

Little Buddha, shortlisted at Anuaria Awards 2017

We’re glad to announce that two projects that we enjoyed working on at our agency were short-listed in Anuaria Awards. These projects are Sonae’s Book of Innovation 2016 in the Book Design category and the naming and corporate identity of Amiette.

Anuaria Awards are considered in Spain as one of the most important Graphic Design awards, which welcomes graphic designers, small, medium and big studios and agencies. The awards are being held since 1994, and they have all the support of many associations and design organisations.

The Jury of the awards is formed exclusively by professional associations representatives, which gather altogether to select the best graphic design work on packaging, POS, corporate identity, advertising, self-promotion, illustration, logotypes, among other categories.


The new sugar-free tea in Europe for Marketing News

In this article (originally in spanish) we can find one of our latest projects: Umaicha, a project we enjoyed a lot.

The current awareness of the excessive consumption of sugar and artificial sweeteners, added up to a growing Tea culture in Spain (its consumption grew 13% in 2015) has led Jean Jacque Fredj, ex Orangina Schweppes GM, to launch Umaicha, a new category of product: a atea infused with japanese leaves, with no sugar or artificial sweeteners.

“It’s about innovating and creating in Europe a new category of natural and healthy beverages with no calories, inspired from a type of product well established in Japan”, explains Jean Jacques Fredj, founder of Umai Drinks. “Umaicha is an unsweetened beverage, and also an ‘on-the-go’ product which makes it perfect to have with meals; until today, only mineral water was the only unsweetened beverage”, adds Fredj.

Bertrand Massanes, our Managing Director adds: “The idea was to stand out from soft drinks, and to propose a bigger format that suggest hydration, closer to water”, adds Little Buddha’s founder. “The result is, on one hand, a bottle that that evoques a japanese origin with an attractive aesthetic for the european eye. On the other, A Brand Block designed with a japanese flair, besides pictures of a Teapot and dry tea which evoque great naturalness and educate the consumer on the different types of tea.” 

You’ll find the original article on Marketing News. 



Xavier Santigosa joins Little Buddha team as Chief Strategy Director

Xavi Santigosa has developed his career in Marketing & sales in the FMCG market. After starting in the advertising agencies’ world, (BBDO, Tandem), he joins Sara Lee as Brand Manager for Marcilla. Then, he became Marketing Director, followed by the position of New Business Director at Bimbo, Marketing Director at Carglass… During the course of his career, he has been a consultant for various companies in Marketing and Sales, and mentoring for CEOs, as well.

“Xavier was my mentor in Barcelona Activa. I was inspired by both his strategic and pragmatic way to approach situations and his recommendations, his strategic and comercial vision. Having him challenging our team as the Chief Strategy Director, seems to be a great opportunity for all of us, mentions Bertrand Massanes.

Xavier Santigosa concludes: “Sometimes, your career puts you in front of opportunities that you shouldn’t let go. Contributing to the growth of Little Buddha, which for me at the moment is the brand design agency of reference, , is a challenge that really makes you “step up”.

Summer Working Hours 2017

During Summer we swap our trousers for shorts. We also swap our schedule:

During July & August, our agency’s working hours will be from 9am to 4pm / Monday to Friday. 

The agency will remain closed from August 14th to 18th, 2017. 

Dan Ince joins the team as Strategy Director for UK

Leading European Brand Design Agency Little Buddha, based in Barcelona, and present in Cambridge since 2015, announces that Dan Ince has been appointed Strategy Director for Little Buddha UK. Located in Cambridge, Little Buddha UK was successfully launched in 2015 by Cristina Travieso.

Dan Ince is a senior FMCG marketing professional with a 20-year track record of success in developing effective brand strategy and driving growth. He has worked as Head of Marketing level at Associated British Foods, Premier Foods and RHM. This wealth of experience, coupled with collaborative leadership and management style brings a pragmatic, hands-on approach to step-change growth to deliver tangible commercial results. This will provide additional expertise and a new way of enhancing Little Buddha’s client in the UK market.

Dan’s most recent experience includes developing a five-year strategy to refine consumer segmentation and brand positioning while defining portfolio roles for the newly-integrated Jordans and Dorset Cereals. In addition, he has developed consumer segmentation of the UK multicultural market, delivering brand positioning, communications strategy, and NPD pipeline for Patak’s, Rajah and Elephant Atta as well as introducing a FMCG marketing approach at Westmill Foods.

“Dan has considerable FMCG Marketing experience and has the talent and drive to develop our brand design service in the UK through his inside knowledge of the strategic importance of packaging for brands in the UK and abroad”, comments Bertrand Massanes, Managing Director.

“We are excited to share our energy and enthusiasm for brands in the UK and are confident we will continue to build our reputation for offering the most innovative and impactful packaging that drives consumer engagement and sales for all types of companies all over the world”, he concluded.

Juan Carlos Zuluaga joins Little Buddha

Juan Carlos Zuluaga joins Little Buddha as Art Director in March 2017.

Publicist by profession, Juan Carlos Zuluaga has over 17 years of experience in the world of design and has developed his career at important agencies in Colombia, Argentina and Spain.

During his wanderings through the world of design, he has received many awards, including the Bronze Latin American FIAP for his work for Mantequilla Alpina, and a Grand Gold Prize and Gran Prix at the Best Awards (Spain) in 2016 for Marqués de Oliva in the Best Packaging Category.

For Zuluaga “the creation of brands and packagings connects people to products. A good packaging builds trust and consistency with a brand. We should always aim for love at first sight, to win hearts without saying a word. I’m highly motivated to take this step forward and be part of Little Buddha, an agency focused on creating exceptional brands”, he adds.

“Juanca displays positive energy and will to leave a mark on the brands we’re working for. He has managed big teams in previous agencies and I’m confident he will bring out the best of his team”, says Bertrand Massanes, Managing Partner at Little Buddha.



LUX Awards: David Barra & Little Buddha, winners in Still Life Category

At Little Buddha we are proud to communicate that on November 24, 2016, along with David Barra, we received a Silver Award in Still Life Category at the Lux Awards Ceremony, for the photos of Pasta Fresca / Pastas Gallo. The photos are the result of the teamwork between David (photography) and Little Buddha (creativity). Read more about this project here.

The LUX Awards have been consolidated as the main point of reference in professional photography in Spain, giving recognition to the best photographic work since 1993. It is one of the activities organized by Professional Photographers Association of Spain (Asociación de Fotógrafos Profesionales de España) to promote photography work. The Association was created in 1984 to defend the common interests of professional photographers, while promoting their work and sensibilising public entities and offices about the cultural importance of photography.

Marcela Pérez joins the team as Design Director

Marcela Perez joins Little Buddha as Design Director. She will be in charge of managing the creative team and the production team.

Thanks to Marcela’s arrival, the agency aims to push its efficiency, the coordination between the design and production departments, and improve the communication between the strategy team and project managers. In other words, getting the best out of everyone and contribute to take the agency to the next level.

Marcela has acquired a large international experience, and has spent most of her training and professional career  in Foic Lecanda, Mexico, the best FMCG packaging and branding agency in Latin America, working with clients such as Bimbo, Procter & Gamble, Henkel…

Marcela has gained a complete and unusual experience for a designer profile, as she has managed her own team, and has led (inside the Foic Lecanda structure) each phase of her projects; from briefing, conceptual/strategic proposal and design, to presenting to the clients, monitoring the delivery of final artwork and invoicing. This complete vision of the process, that very few European creatives are actually aware of, allows her to hold a more global vision about management and the reality of each step of the processes.

Marcela was responsible for Procter & Gamble projects in Latin America. Settling in P&G’s headquarters, she has demonstrated her leadership skills and sense of commitment, which are essential qualities for such level of responsibilities.

Marcela says: “I’m really happy to be in charge of managing Little Buddha’s design and production teams. Challenges are what make life so exciting and I know that the one I’m about to take up now will bring success to our company.”

Bertrand Massanes, founding partner of Little Buddha, adds: “the holistic vision of the process Marcela holds, her natural leadership and her commitment will allow us to gain efficiency in order to keep on competing successfully with first range European agencies. Her arrival in the team is part of the improvement, expansion and internationalization plan that we are currently implementing in the agency. I’m really glad about her incorporation, I hope that she’ll enjoy managing the team… and that she’ll win a lot of international competitions. She can count on my full support and a total freedom and autonomy to improve the processes and setting up her team the way she likes.


Spotlight: The digitalization of packaging is about to revolutionize marketing

Denis Conaut, strategic director at Little Buddha France and digital transformation consultant invites you to a series of conferences, the theme of which is “the digitalization of packaging: a new marketing revolution”.

FMCG distributors, producers of cosmetics, hygienic or food products… discover now those new technologies that will significantly affect and modify the conception of customer relationships.

The digitalization of packaging is about to revolutionize marketing.

85% of Decathlon products are already fitted with RFID chips, a mainly logistical technology, which allows the tracking of products along the supply chain. But this technology also allows faster and more accurate inventories, to fight theft, unknown discounts in shops, and to make payment easier.

Contact-less NFC technology prevails as the mobile solution that allows consumers to benefit from contextual information that can improve both the purchase and the product experience (advertising, discounts, expiry date, composition…). In the same way, producers can also gain access to information about their customers such as date of purchase, use, marketing campaigns, loyalty programs …

In a couple of years, the mix of those two technologies RFID-NFC will provide producers with a total traceability of products between the place of production, the place of purchase and the place of consumption, with one single player (your mobile phone) and one single tag.

Before, the main interaction between the customer and a third person regarding the product used to occur directly with the shopkeeper or through after-sales service. Tomorrow, this new perspective will open the possibility for producers to carry on the relationship with their customers even after the purchase.

The first edition will occur Tuesday 3th May at 9:00 am at “Les Ateliers du Bac” in Paris.

Be quick! Only 35 seats are available!

More dates are to be announced in Barcelona, Madrid, London and Porto. Stay tuned!

A few words about Denis Conaut: After a 15years experience at Unilever, L’Oréal and Kellogg’s where he worked as a Marketing manager, innovation manager Europe and director of sales development France, Denis joined Kalidea, a digital solutions editor, as a commercial director. Later on, in the same group, he becomes Kalidea Pulse’s the Director for France and Spain (a digital advising agency specialized in relational marketing). In 2015, he finally joined Little Buddha’s strategic management team together with Bertrand Massanes and Antonia Ceppi.


Paris: 03/05/2016 9:00 am – 69, rue du Bac 75007 Paris

Barcelona: to be announced

Madrid: to be announced

Porto: to be announced

London: to be announced